IS A VISION OF WHAT A NEW FUTURE MIGHT LOOK LIKE It’s an attempt to do something that’s never been done before and it’s coming at a time when the world needs fresh thinking and new solutions. Simply put, NEOM will be a destination, a home for people who dream big and want to be part of building a new model for sustainable living, working and prospering.


The concept of SR at NEOM is a threefold approach covering economic, environmental, and social aspects that are expressed in the form of initiatives, responsible commitments, partnerships, and achieved sustained impacts. Social responsibility at NEOM is not a mere voluntary act; it is an adopted attitude that considers the priority needs of stakeholders within the context of creating a sustainable future. Such attitude is exhibited in various forms and commitments that range from empowering individuals and entities to leveraging partnerships and creating impacts. Whatever the form may be, NEOM SR seeks to ensure that its practices and initiatives shift towards being more strategically directed in a manner that responds to stakeholders proactively. Furthermore, NEOM SR seeks and aspires to extend its responsibility and commitments by being recognized as the main facilitator of such initiatives, influencing NEOM sectors, and various partners to reflect the same responsible acts – potentially transforming the SR concept to be a culture and fully integrated within the corporate strategy and entrepreneurial management level.


Jana Center was established in 2010 as one of the initiatives of Sulaiman bin Abdul-Aziz Al-Rajhi Foundation for Development Finance. It is an economic project with social dimensions targeting women, as it aims to empower women socially and economically through effective, feasible and income-generating projects that contribute to the development of the national economy, in line with the objectives of the Kingdom's Vision 2030.

About JANA collaboration with NEOM

It is a 10 million social investment portfolio managed by Jana Center in a three-years agreement, focused on empowering women by providing them with lending and training services that help them launch their own businesses.